Evaluation : Question 1

Evaluation : Question 1:

" In what ways does your media products use , develop or challenge forms and conventions of real media products?"

In terms of conventional real media products , some theories have been made about music video , here is a quick recap of two theories .

Andrew Goodwin

Carol Vernallis

 

In terms of what main ideas of these theorists i followed in my music video i followed :

Goodwin's :

• Singer as both a narrator and character in the Music Video
• Verse and Chorus 
• Repetition of shots 
• Visual link of sound to image

Vernallis's :

• Editing more frequently - to the beat
• Obvious Edits
• Base track editing
• Camera Movement .

I was also influenced by many music videos during the planning stages of my music video . In which , I was influenced by different aspects of artists/bands such as Rita Ora and Cover drive , these influences have helped me follow and develop the conventions of a music video , which I show in this Camtasia video !

Challenge or Follow the conventions of a music video :

As well as my Music Video being conventional , my other media products of my ancillary work- which consists of my Digi Pak and Advertisement follow the conventions of a promotional package as well.

As stated in my Slideshow , which I made using Canva - an amazing graphic design website , then uploaded on to Kizoa , here are my influence for my promotional packages:
Overall , my music video does develop the conventions of a conventional video as it follows the theories , as well as other pop music video conventions . This is also similar to my ancillary work which follows the layout and use of minimal colours.