Analysis of Rough Cut

Analysis of Rough Cut :

After receiving feedback from our teacher on our first rough cut , which we touched on , on a previous blog where we said :

Strengths :

• Editing to the beat was good ( Following Goodwin's theory of making a visual link of the image to the sound or beat)
• Shots used were good , we used a variety of shots
• Artist character was excellent , could tell that she was confident , which gave the music video a more vibrant and fun atmosphere , Also kept to Goodwin's theory of the artist looking constantly at the camera .

Weaknesses :

• Our first location of Alexandra Palace (Green area) was good however , slightly contrasted to the rest of our music video locations which were more mernised and urban which suit our artist .
• Also , add more movement within our music video to keep the audience interested .
• The visual structure of the music video is good but it needs more thinking to show the audience and let them know when each part of the song is coming such as the Bridge and Hook

After this feedback had be giving , my group and I decided to change our location of the greenery area , and go for a more urban looking style , this led to us filming at Waterloo Graffiti Tunnel , after doing this we placed our base tracks in the order of how we wanted them .

In light of this feedback , using Camtasia I go through the different changes and edits I made for the change of location and create a close analysis on our first verse .