What We Learnt
During the summer lesson’s in June, as class we covered what a music video is, some history of music videos and what pleasure it gives to the audience.
Firstly we looked into what a music video actually is and
the purpose of them, it became very clear that music videos have become a
necessity in the music industry as it helps promote the artist, song and
possibly album and create a bigger fan base for the artist being promoted. The
music video also gives the audience a better way to engage and relate to the
song visually which could possibly give clearer understand of the song, in the
lesson we found out the music videos are in a sense a marketing tool as it
promotes the artist. And gain a status and name for the artist's for example Lady Gaga is known for her unique and animation take on music videos
MTV
We looked at some content on MTV; I learnt that MTV is music
TV channel 24 hours a day, 7 days a week. This channel was released 1st August 1980’s which helped artists relate to their fans in a greater way. MTV’s definition
of music video is “A videotaped performance of a recorded popular song, usually
accompanied by dancing and visual images interpreting the lyrics” which is what
we see in music videos today. MTV changed the way people listened and reacted to music from that day forward there was a new approach on how to interact with fans/audience. Today there are now various ways to watch music videos;
YouTube, Vevo, Viva, MTV and various other websites.
We briefly looked at Andrew Goodwin theory on visual
pleasure and how audiences enjoy music videos and have expectations for certain genre's.
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