Possible images to use

These photographs have been taken in a studio, this best suits my idea for my digipak and advertisement because I want the main feature to be the artist in her costumes from the music video, so I can really focus on the motif which is her hair (curly). I want my digipak/advertisement to be simple yet have a sense of style and attitude that the aritist has I would like to portray this through the ancillary products whilst sticking to my main colours blue, black and white which have been carried throughout.

Do's and Don't of ancillary products.

The ancillary products must compliment the music video and genre we are using which in my case is pop. I have noticed that in pop music videos and promotion products they have a big focus on motifs which is what I intend to do within my promotion products. There is a big focus and not over using effects and fonts as it becomes visually unpleasant.

Where my ideas have come from.

My main inspiration is Rita Ora's as it is her song that we as a group have created a music video for and also it is her first 'album' so there is a big focus on her as an artist and her artist name which is what I wish to portray in my DigiPak and advertisement.

This is a second digipak/album cover I looked into because this is where my idea stemed from about having a blue filter as this was part of colour palate. Red was part of Rihanna's colour palate and she has cleverly used a faint red tint in order to make the main focus although distracted with other colours the main focus is still red which is what i wanted my digipak front cover to portray.

Short list of fonts, colours, layout and design.

The digipak needs to follow the conventions of a pop genre artist, normally we would have a clear picture of the artist so the audience is able to visualise and become familiar with the artist; in my case Sanaa.

Short list of fonts , colours , layout and design ideas

Feedback of Mock Ups

As shown in my previous blogs , I was quite unsure of my hand crafted Mock Ups as I felt I couldn't see my vision on paper . This led me to making a digital mock up with the amazing help of the graphic design website Canva , where I could see my vision in full .

After getting my ideas down , I wanted to see if my Digi Pak as well as my Advertisement were conventional to real ancillary products as well as most importantly linking to my music video in terms of synergy .

Here I asked some members of my target audience about my mock ups and their views about it :

Digital Mock up of Digi Pak and Advertisement

Digi Pak:


After doing a creative , hand made draft of my digi pak , I decided to make a digital mock up to see if I could present my ideas that were on my hand made copy , and see a possible digital outcome. To do this , I used an amazing website Canva where I designed my possible ideas.

Before using Canva , I was very sceptical of what I could use or even do for my digi pak , however , once trying these ideas on Canva I became so confident of my potential idea .



Front & Back Cover:

Inside of the Digi Pak :

Advertisement




I also created a Camtasia of my editing process :